Introduction

I am someone who currently works in the fashion industry, and although my job centers largely around social media, I still feel there are many things to learn. For this blog I'd like to explore how different fashion companies, and the companies whose businesses depend largely on them rely on social media. For instance, I'm interested in the different low-cost ways that clothing companies can grow interest in their businesses. At my current job as the Senior Copywriter at For Elyse, I started a Blogger Relations Program to do just that. I maintain a contact list of over 300 fashion bloggers, many of whom we work with on a regular basis. Generally I send a blogger an item of clothing, and in return they style an outfit featuring the piece from FE, linking back to us in their post. Sharing the post across all their social media platforms, we get more traffic and followers/click-throughs, and it's far cheaper than advertising. If the blogger wears the gifted item more than once (which they often do), they're required to again link to us, which gives our mention on their blog more longevity than a standard ad would have. 

Some of my favorite fashion blogs to work with and/or follow are Keiko Lynn, A Beautiful Mess, A Fashion Nerd, and Shy Girl Loud Voice. Although I already know quite a bit about SEO and how to build a solid Blogger Relations Program, I'm excited to push myself to learn more about this ever-expanding field. Social media is an entity that has only grown in popularity in the last few years, and I feel like the more I can do to learn about how fashion-related companies use platforms to their advantage, the more of an asset I will be to any company I work with.